The pay-per-click (PPC) software market is expected to grow from $17.08 billion in 2022 to $18.90 billion in 2023 at a 10.6% compound annual growth rate. The market is forecast to reach $28.67 billion by 2027, according to a new report from ReportLinker. Major players include Google, Microsoft, Facebook, WordStream, Optmyzr, and Semrush. PPC software helps advertisers manage and optimize digital ad campaigns by allowing them to target keywords, set budgets, create ads and landing pages, and analyze performance.
North America was the largest region in the PPC software market in 2022.
PPC ads come in various formats like text, images, videos on search engines, websites, and social media. The software analyzes real-time data to help advertisers achieve their goals more efficiently. The market includes sales of PPC software and related services.
Increasing use of social media is driving PPC software market growth. PPC enables targeting ads to specific demographics and behaviors on social platforms. As of 2022, 56.8% of the world’s population used social networks. Technological innovation is also a key trend, with companies adopting new tech like AI to improve campaign optimization.
The market is segmented by type into search, social, display, and other PPC ad formats. It is deployed in cloud and on-premise models within small, medium, and large enterprises across sectors like retail, healthcare, automotive, and more. Leading end-users include BFSI, e-commerce, and media/entertainment.
The PPC software global market report provides market statistics, competitors, market shares, trends, opportunities, and analysis of the industry. It is one of a series of new reports providing market research on the pay-per-click software sector. The countries covered include the US, China, India, UK, Germany, Brazil, and others.
Read the report: https://www.reportlinker.com/p06479984/