There are 4.2 billion voice assistants in use in 2023 and that number is forecast to reach 8.4 billion by 2024. AS many as half of adults report they use some form of voice search daily. With the increasing use of voice assistants and smart speakers, voice search is becoming an increasingly popular way for people to find products and services online.
As a result, optimizing your pay-per-click (PPC) ads and landing pages for voice search is crucial to ensure that your business is visible to potential customers.
Here are seven strategies to use:
- Use Long-Tail Keywords: When people use voice search, they tend to use more natural and conversational language. This means that you should focus on using long-tail keywords that mimic the way people speak. For example, instead of using short phrases like “best restaurant,” use longer phrases like “what is the best restaurant near me.”
- Incorporate Natural Language: In addition to using long-tail keywords, it’s essential to incorporate natural language into your PPC ads and landing pages. This means that you should avoid using industry jargon or technical terms that people may not understand. Instead, use language that is easy to understand and conversational.
- Focus on Local SEO: Voice search is often used to find local businesses or services. As a result, it’s essential to focus on local SEO when optimizing your PPC ads and landing pages. This includes using location-specific keywords, creating local business listings, and optimizing your website for mobile devices.
- Improve Page Speed: Page speed is critical for both SEO and user experience. When people use voice search, they expect quick results. If your landing page takes too long to load, people may leave before even seeing your offer. Use tools like Google’s PageSpeed Insights to analyze your page speed and make necessary improvements.
- Make Your Content Scannable: When people use voice search, they tend to ask specific questions or make requests. Make your content scannable by using bullet points, headings, and short paragraphs. This makes it easier for people to find the information they need quickly.
- Use Structured Data: Structured data is a way to organize your website’s content so that search engines can understand it better. Use structured data to help search engines understand the content of your website and improve your chances of showing up in voice search results.
- Test and Analyze: As with any marketing strategy, it’s essential to test and analyze your PPC ads and landing pages regularly. Use tools like Google Analytics and A/B testing to see what works and what doesn’t. Use this information to make informed decisions about how to optimize your PPC ads and landing pages for voice search.
Optimizing your PPC ads and landing pages for voice search is essential to ensure that your business is visible to potential customers.