Pay-per-click (PPC) advertising can be an effective way to generate revenue during peak sales seasons such as holidays or other special events. However, with increased competition during these seasons, it’s important to have a solid PPC advertising strategy in place to ensure that your ads stand out and generate the desired results.
So, let’s focus on some of the best strategies for PPC advertising during peak sales seasons to help you increase sales.
Start Planning Early
To have a successful PPC advertising campaign during peak sales seasons, you need to start planning early. This means setting up your campaigns well in advance of the sales season to ensure that your ads are up and running when the peak season begins. By starting early, you also have time to fine-tune your campaigns, identify your target audience, and create compelling ad copy and visuals.
Conduct Keyword Research
Keyword research is essential to PPC advertising success during peak sales seasons. You need to identify the keywords that your target audience is using to search for products or services related to your business. Once you have identified these keywords, you can incorporate them into your ad copy and landing pages to ensure that your ads are relevant to your target audience.
Leverage Long-Tail Keywords
“Don’t ignore long-tail keywords,” said Paul Dughi, CEO at StrongerContent.com. “While generating lower traffic, they are more targeted at customers that are at the buying stage. Long-tail keywords have lower costs and typically significantly higher conversion rates when you drive clicks to product-specific landing pages.”
Use Asset-based Extensions
Asset-based extensions replaced ad extensions in Google to reduce the complexity of managing campaigns and provide additional information to searches. Extensions to ads include:
- Lead forms
- Promotions
- Callouts
- Sitelinks
- Structured snippets
- Images
- Price
Assets linked at the ad group level will serve in that ad group. You can also assign assets at the campaign level.
Create Compelling Ad Copy and Visuals
During peak sales seasons, it’s important to create compelling ad copy and visuals that stand out from the competition. Your ad copy should be clear, concise, and targeted towards your audience’s pain points and needs. Use powerful headlines, clear calls to action, and compelling visuals to capture your audience’s attention.
Leverage Remarketing
Remarketing is a powerful PPC advertising strategy that can help you target your audience who have already interacted with your brand. With remarketing, you can show ads to people who have visited your website, added products to their cart but didn’t complete the purchase, or interacted with your social media profiles.
By targeting people who have already shown an interest in your brand, you can increase the likelihood of conversion and generate revenue during peak sales seasons.
Use Geotargeting
Geotargeting is a strategy that allows you to target your ads to specific geographic locations. During peak sales seasons, you can use geotargeting to target your ads to specific regions or cities where your target audience is more likely to be located. This can help to increase your ad’s relevance and improve your click-through rates and conversion rates.
Nail the CTA
CTAs help increase conversion rates by providing a clear action for the user to take. A well-designed CTA prompts the user to take action, leading to higher conversion rates.
Be Clear and Specific
Your CTA should be clear and specific, so the user knows exactly what action to take. Use language that is simple and easy to understand. For example, instead of using a generic “Learn More” CTA, try something more specific, like “Get Your Free Trial Now.”
Inject Urgency
Creating a sense of urgency can be a powerful motivator for users to take action. Use language that suggests that the offer is limited or that the user needs to act now. For example, use phrases like “Limited Time Offer” or “Limited Spots Available.”
Be Consistent
Make sure your CTA is consistent with the rest of your ad copy and landing page. The user should be able to easily identify what they need to do next, and the CTA should match the language and tone of the rest of the ad.
Use Action-Oriented Language
Use action-oriented language in your CTA to encourage users to take action. Verbs like “Get,” “Sign Up,” or “Download” are effective at prompting users to complete a conversion.
Monitor and Adjust Your Campaigns
Finally, it’s important to monitor and adjust your campaigns during peak sales seasons. By tracking your ad performance, you can identify areas that need improvement and adjust your campaigns accordingly.
Use analytics tools such as Google Analytics and Facebook Ads Manager to track your ad performance and adjust your campaigns based on the data.